Are you Serving Gen Z?
PD Session
ALT Hotel - Rose/Fuschia Room
Monday, 6 November
9:30am - 10:55am
Summary
A new generation has come of age. Many Gen-Z young adults can now vote, work, and buy tickets to see a show or attend a festival. But are they? Do the performing arts serve Gen Z? What do we know about this generation’s current and latent engagement with arts and culture?
This is your chance to get the vibe of what Gen Z is all about. Periodt! In this session, a panel of Gen-Zers will give their POV on the performing arts. Generation Z will spill the tea in a facilitated group discussion prefaced with a few findings from the Arts Response Tracking Survey.
It’s time to become more relatable.
Presenters
Emilie Bossard - Senior Analyst, Nanos Research
As a Senior Analyst at Nanos Research, Emilie has led a variety of market research projects in Canada ranging from market studies, customer satisfaction tracking, creative testing, program development and reputation tracking.
Together with Business/Arts and the National Arts Centre, Emilie helped develop the Arts Response Tracking Survey (ARTS) which is the go-to source on sector insights ranging from culture-goers behaviour, ticket sales, and donation habits. Emilie also worked on the Culture Track Canada project which captured Canadians’ motivators and barriers to cultural attendance, as well as values held by current and potential cultural audiences. Additionally, she has overseen numerous projects in the arts and culture sector, including those conducted on behalf of CAPACOA, the City of Toronto Economic Development and Culture Division, the National Arts Centre, the Stratford Festival, the Ontario Arts Council, BC Arts, Ontario Culture Days and a variety of museum and art gallery institutions.
Brit Johnston - Creative Producer and Community Activator
Brit Johnston (she/her) is an Anishinaabekwe artist, creative producer, and community activator. She was raised on her maternal grandmother’s ancestral territory, Genabaajing Anishinaabek/Serpent River First Nation, Ontario. Brit studied Theatre and arts management at the University of Ottawa. She specializes in festivals/events, production management, and community engagement best practices. She has worked with notable performing arts organizations including CAPACOA, NAC Indigenous Theatre, Prismatic Arts Festival, and Ottawa Fringe. Her ongoing mission to create space and uplift Indigenous voices has led her to develop a soft power approach to facilitating good relations between artists, organizations, and communities.
Subject Matter Experts
Sara Bruton
Clémentine Durand
Lila Galipeau
Georges Robinson-Lepoutre
Britt Rolston
Sponsored by:
