SEO in the Age of AI – Events (and the organizations that present them)
PD Session
ALT Hotel - Rose/Fuschia Room
Sunday, 5 November
9:30am - 10:50am
Summary
Despite its remarkable progress, AI still struggles to make sense of the performing arts. But if we tell AI exactly what kind of information is on a webpage, it is more likely to find, share and recommend that information to artsgoers.
In this session, you will learn how to use Entity SEO and other discoverability tools to demystify your event pages for the latest Web technologies. By putting a few key recommendations into practice, you can harness the power of these technologies to reach new audiences!
This session will be particularly helpful for presenters, producers and anyone who publishes events on their own website.
Presenter
Dessa Hayes – Digital Transformation Agent
Dessa is a Digital Transformation Agent. Born into a working-class family of amateur musicians, she has a passion for breaking down silos and engaging people of all backgrounds with arts and culture.
As a graduate of Western University’s School for Advanced Studies in the Arts and Humanities (SASAH) (B.A. 2017) and University College London’s Institute of Archaeology (M.A. 2019), Dessa has had the privilege to work in data management and public education roles in various nonprofits in both Canada and the United Kingdom. Most days, you can find her coordinating several open data and digital literacy initiatives at CAPACOA, including the Digital Discoverability Program.